Posts Tagged ‘home business marketing’

Many home business owners spend a good deal of their time working on the content of their website/blog/internet marketing efforts. Whatever your niche having a strong internet presence is essential and in the world of Web 2.0 that often means a blog, a Facebook page, a Twitter account, Ezines articles, and the list goes on.

Whatever online trends come and go original, engaging content that informs, entertains and educates your potential  customers is essential. But how do you do that when you’re already slammed trying to  run a home business? There are ways to create a lot of good internet content with far less effort than you might imagine. Here are some ways you take a single article or blog post and make it work extra hard to promote your home business:

Youtube it – There are two ways you can turn a single article into a promotional video to upload to YouTube and other video sites. First if you are comfortable being the star of the show invest in one of the new FLIP video cameras and record yourself reading your article. These little wonders are practically idiot proof and uploading your final product takes just a few minutes.

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As blogs and article marketing have become essential for home business marketing many people who haven’t really put pen to paper since high school find themselves faced with writing fresh and engaging content on a daily basis. If you are one such person there are a few easy steps you can follow in order to become a better writer, whether you are writing a daily blog post or just trying to come up with 140 engaging characters on Twitter:

Step 1 Just Write! – Many people get stuck because as they are trying to write a creative and intelligent set of sentences they get bogged down, by editing each line as they go along. When you first sit down to write, do just that. Don’t worry for the time being about spelling or comma placement, get your ideas down first.

Step 2 Edit – After you have all your thoughts down and your draft is completed is the time to begin editing in earnest. Read your piece through once and immediately make note of any required changes that are glaringly obvious. Consider your initial choice of words too, could the prose be better, does what you have written actually make sense?

If you rely on a spellchecker to catch your errors be careful. The average program will catch most of them but if you wrote “your” when you really meant “you’re” it won’t correct you, the word is spelt right and this a computer, not a literature professor.

Step 3 Read it Out Loud – Read your piece out loud, either to yourself or to a friend. This will help you catch what you may have not by just visually reading the piece through, especially when it comes to proper punctuation. If you are not under a huge deadline put your work aside for an hour or so and then go back and read it through again. Does it still sound as good as you thought it did?

Follow these simple guidelines and you should find that writing for marketing purposes becomes easier every day, until one day you wake up and its almost second nature.

You are most likely aware of the value and effectiveness of using social media sites like Facebook and Twitter to market your home business. However, you may not be familiar with Yahoo Answers; another effective site that many home business owners overlook.

Yahoo Answers allows any Yahoo subscriber to ask almost any question they can think of to a community of over 30 Million subscribers (and that is in the US alone) and then reward points for the best answer to their question. Frequently the answers to a Yahoo Answers question will rank very high in a Google Search so if you can get a “Top Answerer” ranking on Yahoo you will get double exposure for your business.

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The holidays are fast approaching and believe it or not amidst all the excitement it can be a great time to rev up your home business marketing efforts. During the holiday season chances are you will be attending a number of festive occasions which can provide a great opportunity for networking and subtly promoting your home business.

A question commonly asked at any holiday gathering will be “What’s new? “. This s perfect opportunity to talk about your home business venture without any obvious selling (which may not be appropriate for a light hearted occasion). Carry a few of your business cards just in case and follow up with anyone who has a genuine interest.

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A key to an effective home business is successful marketing. For this reason home business owners are always on the lookout for new and effective ways to boost their sales and expand their company. One growing opportunity for home businesses to market themselves effectively and inexpensively is via internet radio.

If you love to talk and share information an online radio show might just be the perfect promotional opportunity for you to take advantage of. One of the biggest online radio networks, Blog Talk radio, actually lets you broadcast your show on their network for free.

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