Archive for the ‘Marketing’ Category

Are slow sales inhibiting your business? Shift to Inbound/Permission Based Marketing Techniques when older methods do not work!

Is the economy slowing your sales and holding back your business? Then try newer Inbound/Permission Based Marketing Techniques if the older methods do not work!

Cold calling, telemarketing, e-mail campaigns, direct mail, etc., are known as Outbound or interruption based marketing. Bombarded and time challenged consumers and businesses fight back with their defensive do not disturb me mode. They use protective shields (spam filters, voice mail screening, etc.) and guard against your attack methods.

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Everyone loves to get gifts for the holidays, whether they are 9 or 90. Many business experts agree that giving clients and customers a small token of appreciation for their business during the holiday season makes a lot of sense. The simple act of giving a gift conveys how much a business owner values their clients and how they will continue to do so going forward.

For many home business owners though money is rather tight. Especially around the holiday season; they may not have the available budget to send gift baskets to all their clients, or the time to hand select individual gifts. This does not mean they should give up on the concept altogether, it just involves a little more creative thinking.

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The holidays are fast approaching and believe it or not amidst all the excitement it can be a great time to rev up your home business marketing efforts. During the holiday season chances are you will be attending a number of festive occasions which can provide a great opportunity for networking and subtly promoting your home business.

A question commonly asked at any holiday gathering will be “What’s new? “. This s perfect opportunity to talk about your home business venture without any obvious selling (which may not be appropriate for a light hearted occasion). Carry a few of your business cards just in case and follow up with anyone who has a genuine interest.

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A key to an effective home business is successful marketing. For this reason home business owners are always on the lookout for new and effective ways to boost their sales and expand their company. One growing opportunity for home businesses to market themselves effectively and inexpensively is via internet radio.

If you love to talk and share information an online radio show might just be the perfect promotional opportunity for you to take advantage of. One of the biggest online radio networks, Blog Talk radio, actually lets you broadcast your show on their network for free.

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Many home business owners maintain a blog as part of their overall business efforts, and for many affiliate marketers it is the lifeblood of their business. A number of successful bloggers are also now being sent dozens of products to review on their sights or are paid for their opinions.
New rules (not laws yet) that the Fair Trade Commission intend to implement on December 1st 2009 may change the face of the blogging business for good. According to the new rules a blogger must state clearly in their posts if they are being paid for their opinions or if they have received goods or services for free for review purposes. The penalty for non compliance with these rules could be a fine of up $11,000 per infraction.

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