Generate More Content with Less Effort
February 23rd, 2010
Many home business owners spend a good deal of their time working on the content of their website/blog/internet marketing efforts. Whatever your niche having a strong internet presence is essential and in the world of Web 2.0 that often means a blog, a Facebook page, a Twitter account, Ezines articles, and the list goes on.
Whatever online trends come and go original, engaging content that informs, entertains and educates your potential customers is essential. But how do you do that when you’re already slammed trying to run a home business? There are ways to create a lot of good internet content with far less effort than you might imagine. Here are some ways you take a single article or blog post and make it work extra hard to promote your home business:
Youtube it – There are two ways you can turn a single article into a promotional video to upload to YouTube and other video sites. First if you are comfortable being the star of the show invest in one of the new FLIP video cameras and record yourself reading your article. These little wonders are practically idiot proof and uploading your final product takes just a few minutes.
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The Pros and Cons of MLM
February 22nd, 2010
For some people when they hear the phrase “MLM marketing” they envision a slick talking salesman pitching his wares to anybody and everybody in sight. You may have even tried it yourself before and given up because despite what the advertisements and pitches alluded to you didn’t get rich overnight (or get that sports car).
Is Your Website Driving Customers Away?
February 16th, 2010
Most home businesses rely on a website for generating income which makes it a number one priority. The site’s attractiveness and ease of use is quite important to potential customers and clients. Unfortunately, there are some techniques being used today on the internet that are actually more likely to drive customers away from your site rather than draw them in. Here are a few:
Pop Ups – Many home business owners seem to think that pop ups are great and that filling their site with them is a good idea. For many people though pop ups are nothing but a nuisance and a turn off (after all why are there so many pop up blockers available?) Some appear before the user has even had a chance to view the first page of a site, others before the average person can get half way through reading the first few paragraphs. It’s a little like that old fashioned door to door salesman who wouldn’t take his foot out of the door, annoying and counterproductive.
Some Twitter Habits May Harm
January 5th, 2010
By now many home business owners has ventured their way onto Twitter to help market their company. Marketing is the key to success for most small businesses and Twitter can indeed be a great, free way to promote any product or service and gain customers.
However, how you “tweet” really determines how successful the microblogging site will be for your home business. Here are some of the things that may get you unfollowed just as quickly as you were followed:
Building an Opt In Email List
January 2nd, 2010
If you have a home business website and do not offer an email opt in function then you are potentially losing out on an awful lot of business. Spam is a big no no in the world of successful internet marketing so building an opt in email address list is priceless.
You may have spent days, weeks even months building your home business website. Your analytics tell you it is receiving a steady amount of traffic, yet your actual sales are not going up too high. Before you blame the product look at the way your site is set up. You have no guarantee those who surfed to your site will ever return again, so you may have only one shot at capturing their long term interest in your company by grabbing their email address.
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