Archive for the ‘Advertising’ Category

Many home business owners maintain a blog as part of their overall business efforts, and for many affiliate marketers it is the lifeblood of their business. A number of successful bloggers are also now being sent dozens of products to review on their sights or are paid for their opinions.
New rules (not laws yet) that the Fair Trade Commission intend to implement on December 1st 2009 may change the face of the blogging business for good. According to the new rules a blogger must state clearly in their posts if they are being paid for their opinions or if they have received goods or services for free for review purposes. The penalty for non compliance with these rules could be a fine of up $11,000 per infraction.

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Those work at home entrepreneurs who run an e commerce website (simply the act of selling goods and services online) are always looking for ways to drive traffic in order to boost sales. Suggesting that such businesses offer free products or prize contests may at first sound like it runs contrary to those goals, but in fact both are great and proven ways to drive your online sales up.

Offering freebies is one of the oldest marketing tricks in the book, and the practice translates very well into the online marketplace. After all the word “free” is a magnet to the thrifty consumer and if you feature your free offers prominently on the front page of your website most people are going to be curious enough to want to know more.

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Most home based business owners will have at least read about the great marketing potential of online videos to promote their product or service. The problem that many fledging entrepreneurs run into, which holds them back from entering this potentially lucrative field is exactly how to make a successful video to post on YouTube, Google Video and other online video sites.

Creating a video to post online that will successfully draw users to your business website should not be an obvious blatant advertisement. Rather an entertaining snippet that contains a subtle hint that will gently lure users to your business.

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Work at home mom looking to create your own website? Not even sure where to begin? Or maybe you have been searching for a reasonably priced web designer but it will take weeks for them to complete the job. Then WAHM Builder may be an option for you.

WAHM Builder offers the following:

Layout – it has more than 1,150 templates which give you a variation of designs to make your webpage interesting and attractive. It is readily available for you to change anytime you wish.

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There is no doubt that almost any home based business, whatever the industry, whatever product or service they offer, can benefit from having an Internet presence. But having a bad website can be more damaging than not having one at all. Here are just five of the most common mistakes that new website owners make that serve to devalue, rather than enhance their businesses’ reputation.

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