Many home business owners spend a good deal of their time working on the content of their website/blog/internet marketing efforts. Whatever your niche having a strong internet presence is essential and in the world of Web 2.0 that often means a blog, a Facebook page, a Twitter account, Ezines articles, and the list goes on.

Whatever online trends come and go original, engaging content that informs, entertains and educates your potential  customers is essential. But how do you do that when you’re already slammed trying to  run a home business? There are ways to create a lot of good internet content with far less effort than you might imagine. Here are some ways you take a single article or blog post and make it work extra hard to promote your home business:

Youtube it – There are two ways you can turn a single article into a promotional video to upload to YouTube and other video sites. First if you are comfortable being the star of the show invest in one of the new FLIP video cameras and record yourself reading your article. These little wonders are practically idiot proof and uploading your final product takes just a few minutes.

If you are camera shy try turning your article into an attractive visual presentation using photographs or illustrations. Microsoft Windows Movie Maker is a great free way to create such presentations or a service like Animoto lets you create something even more spectacular for a small fee.

Podcast it – Take a longer piece (or string together one or two related pieces) and turn them into a podcast. If you don’t feel you have the technical skills to create an MP3 file and RSS feed by yourself (although the free software Audacity makes it fairly easy) sites like Utterli allow you to record using just your phone and then gives you the code to post tour podcast on your website or in a newsletter.

Taking audio one step further you could expand on your articles and turn them into your very own radio show at sites like Blog Talk Radio.

Tweet and Digg – Every time you create a new piece of content of any kind tweet about it, post it on your Facebook page and make sure you Digg, Stumble and Propel it to increase its visibility even further.