For some people when they hear the phrase “MLM marketing” they envision a slick talking salesman  pitching his wares to anybody and everybody in sight. You may have even tried it yourself before and given up because despite what the advertisements and pitches alluded to you didn’t get rich overnight (or get that sports car).

When you cut through the hype though there is money to be made in MLM marketing if you know what to expect and how to make it work for you. Consider the following to decide if it might be the home business for you after all:

PRO- When you get into an MLM business you really are starting up your own home business, but perhaps franchise might be a better way to think of it. You will be given access to, and instruction in, the use of tools that have already been tried and tested by others and proven to be excellent ways to promote and sell a great product (assuming you have chosen a great product.) This means you are freed from the hassles of order taking, inventory, warehouse management. The company does all of that, you can concentrate on promotion and marketing.

CON – This can be a downside for some people though. Because it all sounds so easy they assume that they can get away with doing very little and simply sit back and watch the money start pouring in. MLM marketing, like any other business requires a great deal of hard work and dedication.

PRO – MLM marketing can be very flexible. You can pick your own hours for the most part, meaning it can be perfect as either a full or part time venture. There is a certain amount of set up work that can be quite arduous but after that is in place your main focus becomes promotion and finding new ways to market your chosen product.

CON – If you were never one to follow up then MLM marketing may not be for you. Following up religiously is the key to MLM marketing success and not just with your customers but with your down line as well. Those who make the big bucks in MLM marketing are those who take the time to teach, mentor and support all the people on their down line. And your leads? Research has shown that people may have to be exposed to your information 7 times before they finally make a purchasing decision so letting them go cold is a real business killer.

CON – If you cannot handle rejection then sales of any kind are simply not for you. If you cannot be patient and willing to change strategies when something is obviously not working the world of MLM marketing is not for you either.

If after reading all this you believe that you do have what it takes and decide to go for it, do it cautiously. Do your homework before you sign up for any program, checking it with the BBB and researching it elsewhere online.