Most home businesses rely on a website for generating income which makes it a number one priority. The site’s attractiveness and ease of use is quite important to potential customers and clients. Unfortunately, there are some techniques being used today on the internet that are actually more likely to drive customers away from your site rather than draw them in. Here are a few:

Pop Ups – Many home business owners seem to think that pop ups are great and that filling their site with them is a good idea. For many people though pop ups are nothing but a nuisance and a turn off (after all why are there so many pop up blockers available?) Some appear before the user has even had a chance to view the first page of a site, others before the average person can get half way through reading the first few paragraphs. It’s a little like that old fashioned door to door salesman who wouldn’t take his foot out of the door, annoying and counterproductive.

No Contact Information – Your potential customer or client is interested enough by the content on your site to want to learn more, or they have a real interest in the products you are selling but have a few questions before they proceed to checkout. They scroll up and down the page and cannot find any contact information. For many net savvy surfers that is an immediate red flag and they will determine that you are not someone that they want to do business with. It takes two minutes to add a contact page (like ours here http://myworkathomeresources.com/about/contact/) and it can make all the difference.

Demanding Contact Information – More websites are now demanding that a customer enter contact information before they can access a certain part of a site. I have recently encountered several blogs whose articles looked interesting but when the read more button is clicked a pop up appears demanding name and email address before you can continue reading. My instant reaction? Navigate away and find the information somewhere else. People are very concerned about their privacy. If they are interested in your products and services they will share their email with you, but do not force the issue.