You are most likely aware of the value and effectiveness of using social media sites like Facebook and Twitter to market your home business. However, you may not be familiar with Yahoo Answers; another effective site that many home business owners overlook.

Yahoo Answers allows any Yahoo subscriber to ask almost any question they can think of to a community of over 30 Million subscribers (and that is in the US alone) and then reward points for the best answer to their question. Frequently the answers to a Yahoo Answers question will rank very high in a Google Search so if you can get a “Top Answerer” ranking on Yahoo you will get double exposure for your business.

There are any number of categories on Yahoo Answers so it should not be hard to find questions that you can answer well while pointing people in the direction of your home business. You do this by way of the source box. The source box encourages Yahoo Answers users to indicate where they obtained their knowledge and information. This is where your website URL or home business information should go, not in the main body of your answer.

Focus on the quality of your answers, not the quantity, and only answer questions that are truly relevant to your business. Anything else will look spammy and degrade tour reputation within the community. The idea is to become an authority on Yahoo Answers for a certain topic or two, not to become known as a shameless self promoter who has nothing constructive to offer.