An effective email marketing campaign can do wonders for a home business, if you do it right. The trick is to make sure your message makes it past the spam filters, which are getting harder to navigate every day.

Buying a list of email addresses from a broker is certainly not the way to go these days. As these people have never heard of you, or your business you can be assured that 95% of the carefully crafted emails you send out will hit the recipients “junk” folder immediately, never to be seen again.

Instead you need to create a good permissions based list of email addresses. This can be achieved by simply adding a “join my mailing list” button to your website or creating a simple guest book and offering a “share this” option increases the size of your email address even further.

Once you have a decent sized contact book how do you create an effective campaign?  Many businesses large and small turn to a website called Constant Contact. The site is very easy to navigate and use, even for the beginner. The creation wizard guides you through every step of creating a very professional looking e-mail, through adding your contacts all the way to scheduling the emails to be sent out whenever you want, even months away.

Constant Contact also offers Online Survey programs which can determine what your target audience is looking for, as well as training and webinars about many different aspects of online marketing.

The fees are very reasonable but, you also can try before you buy. They company offer a free 60 day trial, ample time to find out how an email marketing campaign will impact your business.