Most home based business owners will have at least read about the great marketing potential of online videos to promote their product or service. The problem that many fledging entrepreneurs run into, which holds them back from entering this potentially lucrative field is exactly how to make a successful video to post on YouTube, Google Video and other online video sites.

Creating a video to post online that will successfully draw users to your business website should not be an obvious blatant advertisement. Rather an entertaining snippet that contains a subtle hint that will gently lure users to your business.

Say for instance you are an affiliate marketer for makeup products. You could post how to videos, a popular search, entitled perhaps “10 great tips for a Daytime Look” then at the end of your presentation add “visit www.xyz.com” for 10 great Night time Looks, number 3 will change your life”. There is a very good chance that the viewers will be interested enough to click through right away, without feeling they are being pressured to buy a thing.

If you just want to test the waters in the online video marketing world without spending a lot of time on it, or buying video equipment that you may not be able to afford right, now there is a site that can get you started, and the best news of all is that it is free.

Animoto is a free to use service that gives you all the tools you need to use your own photos, text and other media to create a professional looking video that thanks to a partnership with Google can be automatically added to YouTube. It’s a great way to start, then if you should find that video marketing is indeed helping your business grow, you can expand your video making capabilities as far as you want to take them, all the technology is out there, and for less than many imagine.